A focus group which have single men and women and you will people gave us the fresh new core off what people concept of Valentine’s day. Amazingly, a standard consider came up…

Single men and women dreadful it, lovers was very cynical. A survey presented by the eHarmony recognized this right up; a 3rd out-of Aussie’s hadn’t obtained a valentine’s card in 10+ decades.

That it resulted in our understanding. Historically, Romantic days celebration had become an awful experience. Gone was indeed the changing times of writing a key cards or the anticipation away from researching an anonymous card.

We had to put the latest ignite back again to Valentine’s, prompt our listeners of their break-fuelled young people and work out they a positive feel.

We were confident that our very own content do perform a difficult connection with this audience and you can submit strong social involvement. Our very own paid off means, not, got a key work out-of growing membership quantity. Weiterlesen