Roll-out of Meetic Affinity: major rider out of successful development in 2010

Roll-out of Meetic Affinity: major rider out of successful development in 2010

Drawing for the energy of the markets-leading condition inside the dating when you look at the Europe, Meetic (FR0004063097 – MEET) now gift suggestions its successful progress technique for 2010.

Growth: Meetic’s main objective in 2010

Shortly after seven many years around and you will repeated growth, in ’09 Meetic’s internet sites registered the brand new listing watchers having next https://gorgeousbrides.net/fi/italialaiset-morsiamet/ to 6.5 mil unique anyone in the March and you can March, as well as 800 billion web page feedback (Source Comscore). The newest Group’s names established an unequaled character, especially in France which have a brand name good sense number of 94% on Meetic brand (Resource TNS Sofres – ).

Drawing throughout these exceptional possessions an, henceforth, the lack of high battle in Europe, the group will generate its 2010? gains approach doing several objectives:

  • utilization of the solid reputation for this new Group’s labels acquired for the each one of the countries in europe where they works. In reality, undertaking strong brands for each of its places keeps let brand new Group: to constantly boost the image of their properties one of their pages, in addition to sheer website visitors towards their websites; so you’re able to roll-out the brand new high-possible places around a keen „umbrella brand” strategy“ (Meetic Attraction, Meetic VIP), more efficiency strategy with regards to profit expenditure;
  • segmentation of its features ranging from Matchmaking (Meetic), Matchmaking (Meetic Attraction), Flirting (Peexme) and you will superior introductions (Meetic VIP), permitting they to anticipate and take better account of your requirement of the various representative organizations and you may thereby optimise the significance produced on every of those areas. Read more