“Publication Fits is hushed salesmen, on the job to you always, never ever taking twenty four hours from, never ever later to possess work, never ever bringing a holiday otherwise asking for an improve when you look at the spend! . . . For only as positively because a match is utilized so you’re able to white a smoking, cigar otherwise tube; to begin with a fire, white the fresh new fuel stove, or look for a dropped key in the newest dark-just that yes are you that the ads message is seen and appreciated.” -Superior Fits list, 1949

Almost as soon as Joshua Pusey complex the brand new cardboard matchbook defense in 1892, firms become with these people as sneaky little automobile to own lowest-cost advertisements. Plus in the fresh smoker’s eden of the mid twentieth century, few metropolises had significantly more people about fits video game than Chi town. , the new Match Corp. away from The united states, and you can the current business interesting, new Superior Fits Co.

Founded from the Harold Meitus regarding middle 1930s, Premium can often be credited that have using advertising matchbook so you’re able to its unavoidable capitalist completion, since the organizations military of salesmen scurried all over the country signing up most of the mother-and-pop barber shop, diving club, and you will sketchy motel featuring its own type of promotion meets discusses. Read more